UBISOFT History
Ubisoft was founded in Carentoir, France, in 1986 by five Guillemot brothers, who saw an opportunity in the software development business. They became known for developing and publishing games for various popular game franchises in many different genres.
Problem Statement
The Ubisoft brand has a negative connotation surrounding itself according to user reviews and online postings where users note their negative experiences when interacting with Ubisoft products and services. It would be beneficial to show the community that they are going towards upgrading their customer experience and brand direction with a brand new look and a web experience that is geared towards the needs of casual gamers, hardcore gamers, and family members that game together.
Goals
1) Improve Ubisoft Brand Image
2) Increase the functionality and accessibility of their website and game client
3) Increase sales of games
4) Increase Ubisoft+ subscriptions
2) Increase the functionality and accessibility of their website and game client
3) Increase sales of games
4) Increase Ubisoft+ subscriptions
Logo Animation
Cinematic intro with ambience to get users excited for what comes next.
Social Media
Formatting designed for Instagram, X, and Facebook to target the platforms gamers use most.
Store Page
The store page was created by evaluating user feedback, researching successful competitors, and conducting a heuristic markup to target the pain points during the purchasing, gaming, or community experiences.
E-Mail Order Confirmation
The E-Mail confirmation shows the user their order total, provides contact information in case of errors, and also takes this as an opportunity to share the Ubisoft+ subscription service in a non-invasive way.
Ubisoft Event Booth
In Adobe's new Project Neo application, I created a 3D mockup booth for the experience touchpoint at E3. At this booth they will be interacting with employees to learn more as well as experience Ubisoft games in both VR and flat screen.
E3 Exclusive Content Card
If you visit the Ubisoft booth at E3, you will later receive the exclusive E3 2025 Profile Frame to show off to your friends and make them jealous!
Conclusion
In conclusion, my brand identity was a success in targeting likely and unlikely audiences, maximizing game sales through strong calls to action, and increasing event traffic. If I had to change any thing during this process, I would have spent more time creating the other 4 remaining pages from my wireframe research, but due to the limited time I provided a minimum viable product that they can use as a guide for future
webpage creation.
webpage creation.
