UBISOFT HISTORY
Ubisoft was founded in Carentoir, France, in 1986 by five Guillemot brothers, who saw an opportunity in the software development business. They became known for developing and publishing games for various popular game franchises in many different genres.
Problem Statement
The Ubisoft brand has a negative public reputation due to users being upset with negative experiences when interacting with Ubisoft products and services. It would be beneficial to show the community that they are going towards upgrading their customer experience and brand direction with a brand new look and a web experience that is geared towards gamers’ needs.
Goals
1) Improve Ubisoft Brand Image
2) Increase the functionality of their website and game client
3) Increase sales of games
4) Increase Ubisoft+ subscriptions
2) Increase the functionality of their website and game client
3) Increase sales of games
4) Increase Ubisoft+ subscriptions
UBISOFT HISTORY
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